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Good VS Bad Market Attitude

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Язык: Русский
Why in 2007 people waited in front of Apple stores to get its first iPhone although it can be deliver if order online for 3 days? Why many consumers work hard to avoid rejection by their peers, a nega ...

Analysis of Tattoo and Piercing Usage in Print Advertisement

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Язык: Русский
From the time span of the last decade, 40 advertisement campaigns from varied areas of industry, a number of countries all belonging to so-called ‘Western Society’ and various brands were gathered in ...

Branding Pakistan

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Раздел: Брендинг
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Язык: Русский
This books is about Branding Pakistan purely from a Pakistani students' perspective. The concepts of nation and place branding have recently emerged in branding literature. However they have become re ...

Destination Branding

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Раздел: Брендинг
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Язык: Русский
Tourism industry is a blooming segment in which competition is increasing to attract more visitors. On the other hand, with the modernization of people’s life the necessity of a vacation has become an ...

Customer Relationship Management

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Язык: Русский
The present study aims at studying the relationship between service quality, customer Satisfaction and customer loyalty in the banks, which is the ultimate goal of customer relationship management (CR ...
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