Бизнес-книги
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Break Through Marketing Clutter-Need For Innovative Branding
Раздел: Маркетинг. Общие вопросы
Страниц:
Язык: Русский
The Book-‘Break Through Marketing- Need for Innovative Branding’ is an attempt to study a thought process of companies and consumers while selling, promotion or making a purchase. This book specifical ...
Downward price-based brand line extensions in the luxury goods market
Раздел: Брендинг
Страниц:
Язык: Русский
Line extensions of existing brands are a strategy used more and more by companies to maximise the ability to reach differentiated consumer segments with minimized cost while leveraging the equity of t ...
Gender Gap & Technophobia
Раздел: Маркетинг. Общие вопросы
Страниц:
Язык: Русский
The use of technology in the consumer’s daily life has increased due to tremendous growth, but many consumers are still facing the feelings of fear towards hi-end complex technology products. Feelin ...
The impact of personalization on customer satisfaction
Раздел: Маркетинг. Общие вопросы
Страниц:
Язык: Русский
This research was conducted in order to obtain an answer to the problem statement which was formulated as follows: ‘What is the impact of personalization options on customer satisfaction and the su ...
Key Factors in Building Destination Brand Using Events
Раздел: Брендинг
Страниц:
Язык: Русский
Destination branding has been underway on a broad scale for several years but is at an early stage in many tourist destinations. This book considers the implication of special events in destinations a ...