Последние поступления
Analysis of Tattoo and Piercing Usage in Print Advertisement
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
From the time span of the last decade, 40 advertisement campaigns from varied areas of industry, a number of countries all belonging to so-called ‘Western Society’ and various brands were gathered in ...
Branding Pakistan
Раздел: Брендинг
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Язык: Русский
This books is about Branding Pakistan purely from a Pakistani students' perspective. The concepts of nation and place branding have recently emerged in branding literature. However they have become re ...
Destination Branding
Раздел: Брендинг
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Язык: Русский
Tourism industry is a blooming segment in which competition is increasing to attract more visitors. On the other hand, with the modernization of people’s life the necessity of a vacation has become an ...
Customer Relationship Management
Раздел: Общий менеджмент
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Язык: Русский
The present study aims at studying the relationship between service quality, customer Satisfaction and customer loyalty in the banks, which is the ultimate goal of customer relationship management (CR ...
Break Through Marketing Clutter-Need For Innovative Branding
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
The Book-‘Break Through Marketing- Need for Innovative Branding’ is an attempt to study a thought process of companies and consumers while selling, promotion or making a purchase. This book specifical ...