Маркетинг. Реклама
Downward price-based brand line extensions in the luxury goods market
Раздел: Брендинг
Страниц:
Язык: Русский
Line extensions of existing brands are a strategy used more and more by companies to maximise the ability to reach differentiated consumer segments with minimized cost while leveraging the equity of t ...
Gender Gap & Technophobia
Раздел: Маркетинг. Общие вопросы
Страниц:
Язык: Русский
The use of technology in the consumer’s daily life has increased due to tremendous growth, but many consumers are still facing the feelings of fear towards hi-end complex technology products. Feelin ...
The impact of personalization on customer satisfaction
Раздел: Маркетинг. Общие вопросы
Страниц:
Язык: Русский
This research was conducted in order to obtain an answer to the problem statement which was formulated as follows: ‘What is the impact of personalization options on customer satisfaction and the su ...
Key Factors in Building Destination Brand Using Events
Раздел: Брендинг
Страниц:
Язык: Русский
Destination branding has been underway on a broad scale for several years but is at an early stage in many tourist destinations. This book considers the implication of special events in destinations a ...
Promoting Metal
Раздел: Маркетинг. Общие вопросы
Страниц:
Язык: Русский
The research project revolves around the Danish metal culture and maps the processes taking place in the promotion of metal bands’ concerts. The contents and conclusions of this research is with a foc ...