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Good VS Bad Market Attitude

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Язык: Русский
Why in 2007 people waited in front of Apple stores to get its first iPhone although it can be deliver if order online for 3 days? Why many consumers work hard to avoid rejection by their peers, a nega ...

Analysis of Tattoo and Piercing Usage in Print Advertisement

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Язык: Русский
From the time span of the last decade, 40 advertisement campaigns from varied areas of industry, a number of countries all belonging to so-called ‘Western Society’ and various brands were gathered in ...

Branding Pakistan

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Раздел: Брендинг
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Язык: Русский
This books is about Branding Pakistan purely from a Pakistani students' perspective. The concepts of nation and place branding have recently emerged in branding literature. However they have become re ...

Destination Branding

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Раздел: Брендинг
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Язык: Русский
Tourism industry is a blooming segment in which competition is increasing to attract more visitors. On the other hand, with the modernization of people’s life the necessity of a vacation has become an ...

Break Through Marketing Clutter-Need For Innovative Branding

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Язык: Русский
The Book-‘Break Through Marketing- Need for Innovative Branding’ is an attempt to study a thought process of companies and consumers while selling, promotion or making a purchase. This book specifical ...
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