Маркетинг. Общие вопросы
Good VS Bad Market Attitude
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
Why in 2007 people waited in front of Apple stores to get its first iPhone although it can be deliver if order online for 3 days? Why many consumers work hard to avoid rejection by their peers, a nega ...
Analysis of Tattoo and Piercing Usage in Print Advertisement
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
From the time span of the last decade, 40 advertisement campaigns from varied areas of industry, a number of countries all belonging to so-called ‘Western Society’ and various brands were gathered in ...
Break Through Marketing Clutter-Need For Innovative Branding
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
The Book-‘Break Through Marketing- Need for Innovative Branding’ is an attempt to study a thought process of companies and consumers while selling, promotion or making a purchase. This book specifical ...
Gender Gap & Technophobia
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
The use of technology in the consumer’s daily life has increased due to tremendous growth, but many consumers are still facing the feelings of fear towards hi-end complex technology products. Feelin ...
The impact of personalization on customer satisfaction
Раздел: Маркетинг. Общие вопросы
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Язык: Русский
This research was conducted in order to obtain an answer to the problem statement which was formulated as follows: ‘What is the impact of personalization options on customer satisfaction and the su ...